CNBC goes inside one of the most successfully managed brands and companies in the world – BMW. Its familiar blue and white logo stands as the symbol of prestigious, high-performance, luxury cars. A one-time aircraft engine manufacturer that eventually moved to motorcycles and offbeat sports sedans, BMW today commands brand recognition and respect that is the envy of the commercial world....
It's been on my TiVo for awhile but I've had no time to watch yet. I'm no BMW fan but it looks like it was insightful and interesting. It'll be rerun at least 2x in the next 2 weeks.

Clip at BMW: A Driving Obsession - CNBC.

More info at News Headlines, News Headlines and CNBC'S "BMW: A DRIVING OBSESSION" WILL PREMIERE ON JULY 13TH.