At new-vehicle launches it’s always a bit suspicious when an automaker spends more time hyping the drive route or how scenic the lunch stop is than they do about the product they’re introducing. Are they trying to draw attention away from a substandard product?
seemed proud of both the area roads and local cuisine we would experience in the Carolinas (yes, both of ‘em) when they invited AutoGuide.com
down to Dixie for a taste of their completely overhauled 2018 Equinox.
Strangely, there was no technical lecture or in-depth walkaround of this new compact crossover; the only formal presentation we got was a marketing spiel that was relegated to the second day. Initially it seemed like Chevy
was being a bit evasive about their latest crossover model.
But intended or not, this apparent caginess was completely unnecessary. The new Equinox
is a solid product and something they have every right to be proud of.