The equinox does the same thing in the tail lamps. Thought it was pretty cool. Never noticed the Cruze CHMSL though. WIll check that out.It took me a while to see it but I caught a reflection off one in our showroom a few months ago and saw the shape. Chevy has hidden their symbol on a few cars, the Malibu has them in the headlights and some of the reflectors.