GM used to understand that even if one of their performance cars doesn't sell well, it boosts brand recognition. A 400 HP Cruze would bring many people into the show rooms, even if they don't buy that, they'll buy something with a bow tie because of the DNA. I guess that doesn't matter anymore. They're putting all their performance efforts into the Corvette, Camaro and a car that's named after a trim level. (SS) Basically they're spending all their time on cars people already know are fast but aren't going to sell in mass numbers anyway.