I believe that Amsoil makes some great oils. With the signature series possibly the best oil available on the retail market.
But I don't believe that Amsoil is some kind of white knight, do nothing wrong, business. They have their weaknesses and imperfections just like everyone else.
The first are these weasel words used by their marketing people. If you take a critical look at their marketing materials you'll see a number of things that don't stand up to a black and white courtroom type of scrutiny. This, by the way, is no different than anyone else in the oil business. But therein lies the problem as the marketing leads us to believe that Amsoil is better than everyone else.
The second is Amsoil's failure to achieve dexos approval. When even oils from Walmart can achieve dexos approval we know it's not because of an upcharge from GM, or oil tax as some describe it as. dexos1 Brands | GM Amsoil is already one of the most expensive oils on the market, what difference does $0.05 a quart really make? So it must be some kind of internal corporate resistance to letting a third party test their oils.
The third is how we're told that if you're denied a warranty repair Amsoil and its lawyers will decend upon GM and your dealer like the Plague. But I've never once come across court transcripts of litigation Amsoil entered into on the behalf of someone who used their oil.
In some respects it seems to me that Amsoil has engenderd loyalties like other direct marketing products like Amway, Nu Skin, Aloette, Herbalife. Almost like a religion. We believe because we want to believe.
So those are my unresolved thoughts on Amsoil. And as I've mentioned on these pages before, and again now for the record, I will likely switch to Amsoil once my existing stocks of Total Quartz are depleted.
But I don't believe that Amsoil is some kind of white knight, do nothing wrong, business. They have their weaknesses and imperfections just like everyone else.
The first are these weasel words used by their marketing people. If you take a critical look at their marketing materials you'll see a number of things that don't stand up to a black and white courtroom type of scrutiny. This, by the way, is no different than anyone else in the oil business. But therein lies the problem as the marketing leads us to believe that Amsoil is better than everyone else.
The second is Amsoil's failure to achieve dexos approval. When even oils from Walmart can achieve dexos approval we know it's not because of an upcharge from GM, or oil tax as some describe it as. dexos1 Brands | GM Amsoil is already one of the most expensive oils on the market, what difference does $0.05 a quart really make? So it must be some kind of internal corporate resistance to letting a third party test their oils.
The third is how we're told that if you're denied a warranty repair Amsoil and its lawyers will decend upon GM and your dealer like the Plague. But I've never once come across court transcripts of litigation Amsoil entered into on the behalf of someone who used their oil.
In some respects it seems to me that Amsoil has engenderd loyalties like other direct marketing products like Amway, Nu Skin, Aloette, Herbalife. Almost like a religion. We believe because we want to believe.
So those are my unresolved thoughts on Amsoil. And as I've mentioned on these pages before, and again now for the record, I will likely switch to Amsoil once my existing stocks of Total Quartz are depleted.
