I personally think it's a little of both....A colorado, equinox, malibu, impala diesel makes far more sense and I think the successful cruze was the safest project to "see if they could do it". I believe there are far bigger plans then the cruze in the works, this was the guinea pig for engineers to hone their skills with the current diesel emissions standards in a small package using already readily available parts from their global sources. There is a lot about this car that shows that. Even how things are laid out. It was "this is what you have to use, show us what you can come up with". With all this said, I am very happy with my car!Either Chevy has some big campaign planned, or this car was simply a "project" to see if they could actually do it...
If that's what they are doing, then fine. But I think there is enough evidence that this is a good car and ready for mass consumption. I, for one have put 38K trouble free miles on one.For many years people have avoided US brands due to perceived quality problems.
Then, when those companies phase in cars slowly so they can insure quality, other people complain..?
Complete make-over isn't coming until the 2016 MY. It was delayed about a year ago. Apparently Chevy decided the current generation Cruze was selling well enough they decided to give their engineers another year to get the next one right. Hopefully they don't screw it up like the '13 Malibu or the '12 Civic; nothing like a redesign after one model year that nearly killed off one of your most successful models.To me, mass marketing the 2015 Cruze that has the complete make-over AND diesel is the wiser use of marketing dollars. It's only a year away, not even. This years model has sold 1/4 of max production for the year with hardly any advertising. More will sell as the deals are there as others have shown they are now out there, just in time for the 2015 lineup.
Maybe this is why you see so many new BMWs on the road. Their owners trade them in at the end of their warranties or OEM tire life, whichever comes first.Bet BMW cant advertise reliability yet. Sure 45 MPG but till warranty ends then take out your little piggy bank lol.
Yes I have a beemer come at me btos