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Lutz is an interesting/funny guy. He has some interesting insights into the industry and GM and one has to give him credit for some of the direction he's taken GM, such as caring about interior quality. But, he has the tendency to be outspoken and say some pretty funny things or things that are way off.

Hence, there are awards like First Annual Bob Lutz Award: It's Eponymous | The Truth About Cars and Your Nominations Please: Announcing The 2010-2011 Lutzie Awards For Outrageous Auto Exec Quotes | The Truth About Cars. :D
 

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...gotta love the "Lutzie Awards" = a "hoof-in-mouth" award for Corporate types.
 
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