This is exactly why Buick needed to go back in 2009/2010 and Pontiac needed to be kept. GM has no brand for its sporty cars, or even experimental cars. Chevy seems to be uninterested in doing anything other then the safest bet. A performance oriented hatchback cruze would sell like hot cakes, I see tons of Gti and focus st on the road, I guess Chevy just likes being boring for their lower end customers.