The factory shocks on many cars are a compromise. People want good handling but without the tautness that comes will it. This is really noticeable in pickup trucks where people complain about the rough ride. Upgrading from the factory shocks to a pair of quality shocks can have a big difference in the ride and handling characteristics of a vehicle. For those of us who want a better handling vehicle, assuming everything else in the suspension is up to specs, replacing the shocks with a pair of upgraded shocks built for the kind of ride you want can be a great upgrade, especially if you need them anyways.
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