I cannot speak for the imports but wouldn't be surprised if they make the same recommendation..
The OM for my '13 Civic calls for an automatic transmission fluid change if the computer (Maintenance Minder) displays a "3" suffix when the OLM calls for an oil change. I have not been able find out what would trigger that code. I am guessing that this procedure is a dealer service, since drain/fill only gets about 50% of the fluid changed. I do note that there is both an internal and an external ATF filter on this transmission system. However, there is no call to ever service (replace) the external filter that is inline with one of the transmission cooling lines. There is also a transmission dipstick and the OM specifies the owner checking it periodically and adding the appropriate fluid if it is low, followed by a trip to the dealer if it is low.