I'm struggling with the same question. Currently I have the Firestone FR710's, don't understand why everyone bad mouths them, I've had great service from these tires. 54k on them now and still have about 5/32 tread left. Only reason I'm changing brands is I want a little better fuel economy and these are horrible in the snow. I had made up my mind to go with the Fuel Max but have since discovered the Perellis P-7's. These tires have better ratings, greatly enhanced traction and are ECO rated at a 14% friction reduction. Looks like a better tire to me!Thanks. I'm torn between sticking with my Perellis or going back to the FuelMax Assurance next spring when I replace my tires.