The Multi-Vehicle ATF from AMSOIL is a higher viscosity. You'd get the Fuel-Efficient ATF.
AMSOIL's Signature Series ATF is rated for 2x the severe service interval set by the manufacturer. Those other oils don't make that guarantee.
ATF requirements are not all that different from one manufacturer to another. Some are simply higher quality and last longer but they have the same friction requirements for clutch plates and antiwear requirements for gears and chains. The same air release properties, antioxidants, etc. I haven't heard a single complaint using AMSOIL's options.
Do you have a dealer you're looking to purchase from or a preferred customer account with AMSOIL? If not, shoot me a PM.