This is the first time I have ever seen anyone say they are looking for a Cruze or a BMW. The new Cruze is a great car...once you get past the horrible looking rear end and mehhhhhh looking front end. I have never been a BMW fan of any kind. So I say, buy the Cruze and take the extra $$$ you saved and invest it. Then sit back, relax in the fact of knowing you didn't buy a BMW and won't be seen as ego maniacal, self centered, self indulgent, wannabee and never will be BMW prick a$$hat.