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Pretty sure it is. I don't remember seeing it as an option when I bought mine; it was just there.
If you select the 1LT, you also have the option of the technology package - which also includes the backup camera. But the tech package isn't available on the diesel - I assume it's because it's "baked in". (And the convenience package is $300 cheaper - probably because the camera is already installed.)Well luckily, you can still Build Your Own 2015 Cruze on Chevy's site (if you know where to find it, link posted below) - by doing so, this confirmed that the Backup Camera is part of the 2LT/Diesel Convenience Package, and (at least in 2015, but I believe this was the same in 2014) included heated mirrors and auto-dimming rear-view mirror.