My vinyl guy has put them on about 50 different cars in the last 6 months. to be honest they have nothing to do with dodge at all. they were used back in the 50 and 60's to identify the cars on the track that looked alike. there is a huge race history with them. the technology then to see the cars at the speed they could do was not as good as it is now. so the rules for them kind of races stated they had to put strips on the driver side wheel well of different colors per car so that the pit crews and track officials could tell what car and team it was. they always had to be on the left cause the infield at the time was always to the drivers left. now in La Mans racing they put them on both sides cause they run on road course. In the 60' dodge as well as many other adapted them as appearance packages and they were a big hit with dodge for many years.
the ones that go straight down the hood were used to help the driver realign a spun out-car with the track[SUP]