The issue with targeting the younger demographic is that not many 18-26 yo's can spend 25K on a new car. The Cruze seems more targeted at the 30 and 40 something folks that tend to have more disposable income. 10-15 years ago I would have preferred the Focus, no doubt in my mind, but making 32K a year then I couldn't spend 24 of it on a car. It would be a coin toss for me right now, but the Cruze is a better value. The prices are similar for a nicely equipped model, but the Focus keeps tacking on for features like 2 tone interior, heated seats and remote start that are standard on the LTZ. Plus with the Focus's 18 wheels you have to do something for winter. I did that with my 18's anyway by getting winter tires and rims, but Im glad I did not have to, could have gotten by with the Pilots.