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From a value perspective, sure, but from a competition perspective, it is above and beyond its only alternative: the Jetta TDI. The performance increase, historical diesel reliability, excellent fuel economy, Aisin transmission, and standard features really make it well worth the price.
It looks like a pretty good deal for the technology. Look at what people pay for the Volt. Obviously if someone is not excited by the extra technology, then they're unlikely to pay for it. But plenty of people will pay for the knowledge that they've got the tech.
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